Elle Decoration, Shanghai, 2004

It was a great experience to work with Ruth Du Cann, styling consultant.  I learn a lot about styling. [please click on pics should you want to see details]

Elle Decoration, Shanghai, 2004

With editor-in-chief, I brainstormed the concept for theme pages, sourced materials in every corner of Shanghai for shooting. Discussed art direction with photographer Scott, and worked layout with the magazine's art director.  [please click on pics should you want to see details]

British Council, Shanghai, 2004

British Council was seeking fresh ideas for a conference brochure.  Design concept was communication, interaction, two culture, dynamism.  Art direction, photography and layout design.

Super City Advertising, Shanghai, 2004

After many rounds of discussion with brainstorming, its logo was decided and have been used until today (with some minor changes by some designers...).   It is great to see one CI that I helped creating is still around in the ever changing modern world. [please click on pics should you want to see details]

Super City Advertising, Shanghai, 2004

As Shanghai grew into international modern mega-city, Super City, the Japanese advertising magazine needed a new identity.  Renewed its brand identity and CI, entire look of the magazine and upgraded design quality for enhanced contents and client's targeted advertisers and readers.  [please click on pics should you want to see details]

Solo Art Exhibition, Tokyo, 2003

This is a flyer for my own photography exhibition I decided to give after 2 years from 911.  This piece from the exhibition shows the fragility of things in the world.  As a result, 200 people have shared the art through interactive sessions with collaboration of moving image and music and environment. [please click on pics should you want to see details]

Pure Fusion, California, 2003 Fall

Idea for the look book for Fall season 2003 was a story book with Tennyson's poem.  Through communication with Greg, the director, I proposed and delivered the design (art direction and photography) which shows this apparel line's subtle nuance of the people's strength after 911 terror attack in New York. [please click on pics should you want to see details]

Pure Fusion, California, 2002

As a Californian based men's apparel, Pure Fusion is a taste of fusion: casual, laid back and classic with a twist. To reflect the brand image, I helped the client to develop its brand name, logo and created promotional items.  Concept for the look book for spring season of 2003 was "retro", so I came up with postcard book for them.  [please click on pics should you want to see details]