Elle Decoration, Shanghai, 2004

It was a great experience to work with Ruth Du Cann, styling consultant.  I learn a lot about styling. [please click on pics should you want to see details]

Elle Decoration, Shanghai, 2004

With editor-in-chief, I brainstormed the concept for theme pages, sourced materials in every corner of Shanghai for shooting. Discussed art direction with photographer Scott, and worked layout with the magazine's art director.  [please click on pics should you want to see details]

Super City Advertising, Shanghai, 2004

After many rounds of discussion with brainstorming, its logo was decided and have been used until today (with some minor changes by some designers...).   It is great to see one CI that I helped creating is still around in the ever changing modern world. [please click on pics should you want to see details]

Super City Advertising, Shanghai, 2004

As Shanghai grew into international modern mega-city, Super City, the Japanese advertising magazine needed a new identity.  Renewed its brand identity and CI, entire look of the magazine and upgraded design quality for enhanced contents and client's targeted advertisers and readers.  [please click on pics should you want to see details]