Idea for the look book for Fall season 2003 was a story book with Tennyson's poem. Through communication with Greg, the director, I proposed and delivered the design (art direction and photography) which shows this apparel line's subtle nuance of the people's strength after 911 terror attack in New York. [please click on pics should you want to see details]
As a Californian based men's apparel, Pure Fusion is a taste of fusion: casual, laid back and classic with a twist. To reflect the brand image, I helped the client to develop its brand name, logo and created promotional items. Concept for the look book for spring season of 2003 was "retro", so I came up with postcard book for them. [please click on pics should you want to see details]
